brand identity

BodyWise is a boutique yoga studio offering personalized 1:1 coaching for women — designed to keep them active and mobile across every life stage, not just for an hour on the mat. I developed the brand from the ground up: strategy, identity system, and every physical touchpoint a client would encounter, from the studio wall to her gym bag.

A logosuite that feels as considered as the practice itself — confident, feminine, and unmistakably premium.

The primary logotype pairs a tall, sculpted serif with generous tracking. The elongation of the letters echoes the line of a body in a well‑held pose. Additional variations of the logo (as a horizontal logo, stacked logo, monogram and logomark) gives the brand a flexible mark for small to large format applications across digital and print.

In the color palette, olive, moss and sand carry the brand’s active, grounded moments, while clay and blush give it room to soften into restorative, feminine contexts without losing the thread.

patterns

Two pattern systems carry Bodywise across its physical touchpoints. A custom arc pattern with soft, repeating curves abstracted from a body mid‑stretch, is the brand’s structural texture. It also gives way to movement, one of the brand’s core principles, in its digital applications. A second pattern of illustrated women in yoga poses, gives the brand a warmer, more editorial register for restorative and retail contexts.