Paul Mitchell
A longstanding wellknown brand name within the beauty and haircare industry, John Paul Mitchell Systems was undergoing a company-wide restage with the goal to modernize and elevate the brand. I created an online catalog of their products, built with interactive UX/UI features, product knowledge experiences, and social media integration.
web design
Within the online catalog, one of the challenges was to combine multiple brands with different identities within one cohesive Product Guide. This was achieved by maintaining matching styles and interactivity, while honoring each unique visual identity. Below are some examples from different brands underneath the Paul Mitchell umbrella.
